We're designing the environment where sustainability is the default.

We don’t believe in moral arguments or compliance mandates. We believe in changing the structure of how decisions are made so that sustainable choices become the easier option. The one everyone selects without thinking.

The goal is simple: make sustainable operations just how you work.

THE CONFLICT

Good intentions shouldn't stall at execution.

Jan and Mridula met through a shared frustration: watching ambitious goals inside organisations stall. Teams commit. They plan. And then execution breaks down.

It’s not because the strategy is wrong; it’s because it sits on top of everything else people are already doing.

We saw sustainability teams drowning in fragmented data and manual processes. We saw compliance becoming a painful administrative burden rather than a win. The gap between "what we say" and "what we do" was growing, reaching a breaking point.

THE CONFLICT

Good intentions shouldn't stall at execution.

Jan and Mridula met through a shared frustration: watching ambitious goals inside organisations stall. Teams commit. They plan. And then execution breaks down.

It’s not because the strategy is wrong; it’s because it sits on top of everything else people are already doing.

"Structure shapes behaviour. To change the result, don't change the person — change the path they walk on."

We realised there is an unharnessed lever between bottom-up individual action and top-down policy: Choice Architecture.

01

Personal Reflections

We looked at our own lives. We didn't become "sustainable" through one giant shift. We gradually removed friction. Swapping liquid soap for bars, consolidating grocery runs, reducing our meat intake. These gradual shifts didn't feel like sacrifice.

02

The 1% Realisation

The big epiphany came from the world of high-performance sports. We saw how Sir Dave Brailsford revolutionised British Cycling through the "aggregation of marginal gains". By improving every element of the team’s operations by just 1%, they became unbeatable.

03

Choice Architecture

This wasn't just a feeling. We discovered that Richard Thaler and Cass Sunstein had spent decades proving this academic rigour: small changes to an environment create massive shifts in behaviour without extra willpower.

"What if sustainability was a 1% layer embedded into every existing routine?"

Two founders.
One thesis.

Jan

Jan has built products that reached the top of the Apple App Store in a matter of weeks. He knows how to take the complex and make it intuitive. He’s seen motivated teams get stuck and knows that better design is the only way out.

Mridula

Mridula has managed multi-million-dollar initiatives in complex, regulated environments. She understands intimately where change breaks down: at the point of embedding it into systems that weren't built for it.

Together, we’re building The Planet Life — a platform that works inside your existing systems. No add-ons. No extra workload.

From Administrative Burden to Operational Profit.

The future of sustainability isn't about doing more work; it's about doing work differently. We invite you to bridge the gap between strategy and execution. Help us prove that when you optimise for the planet, you optimise for profit.

Join our Pilot Programme

Get in touch

We're designing the environment where sustainability is the default.

We're designing the environment where sustainability is the default.

The goal is simple: make sustainable operations just how you work.

Good intentions shouldn't stall at execution.

It’s not because the strategy is wrong; it’s because it sits on top of everything else people are already doing.

It’s not because the strategy is wrong; it’s because it sits on top of everything else people are already doing.

Good intentions shouldn't stall at execution.

It’s not because the strategy is wrong; it’s because it sits on top of everything else people are already doing.

01

01

Personal Reflections

02

02

The 1% Realisation

03

03

Choice Architecture

Two founders.One thesis.

Two founders.One thesis.

Two founders.One thesis.

Jan

Jan

Jan

Mridula

Mridula

Mridula

Together, we’re building The Planet Life — a platform that works inside your existing systems. No add-ons. No extra workload.

From Administrative Burden to Operational Profit.

From Administrative Burden to Operational Profit.

Two founders.
One thesis.

Two founders.
One thesis.

Two founders.
One thesis.